2 years in the making… Millie Bobby Brown announced Florence By Mills today. This is what she had to say on Instagram…
After watching her play superpowered teen Eleven on Stranger Things, we asked ourselves “Is there anything she CAN’T do?“. Turns out – there isn’t. Because now she’s adding a beauty brand to her glowing list of talents.
When speaking with MMD pre-launch, Millie explained her very deliberate choice for the brand name. Florence By Mills pays homage to her great-grandmother, Florence, combined with her family nickname, Mills.
Not only is the brand ridiculously cute, but its a clean one too (PETA-certified). Posted in 9 photos to the official Florence By Mills page on Instagram – the products are said to be cruelty free and vegan, sulphate free and paraben free! The products are also dermatologically tested, and for ALL skin types. We stan.
Priced between $10 and $34, products include a Zero Chill Face Mask, Swimming Under the Eye Gel Pads, Like a Light Skin Tint, and Cheek Me Later Cream Blush. The product line will be sold both online and in stores at Ulta Beauty and UK-based Boots.
Looking at the website, the launch is due online for August 26th, but Millie is hosting a meet up at the brands first pop up in New York August 25th.
Don’t forget to sign up to the mailing list on the website to keep up to date on all things Florence by Mills.
Words: Natasha Fountain | Featured Photo: Florence by Mills